A labeling error has prompted the recall of select High Noon vodka seltzers in six U.S. states after cans of alcoholic seltzer were mistakenly packaged as Celsius energy drinks. The mix-up, traced to a third-party packaging supplier, could lead to unintentional alcohol consumption, according to public health authorities. While no illnesses or adverse reactions have been reported, the recall raises serious concerns about product labeling, packaging controls, and consumer safety.
The issue affects limited batches of High Noon’s Beach Variety 12-packs distributed to Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin between July 21 and July 23, 2025. Consumers are urged to inspect their purchases and avoid drinking any cans that may be affected.
What Went Wrong: A Supply Chain Error With Serious Implications
The error was the result of a third-party packaging supplier mistakenly delivering Celsius energy drink cans to High Noon’s production facility. These cans were then filled with vodka seltzer and sealed with silver lids—identical to legitimate Celsius products in appearance but not in content.
This created a situation where consumers may have unknowingly consumed alcohol, thinking they were drinking a non-alcoholic energy drink. This is especially concerning for younger consumers, athletes, drivers, and anyone with alcohol sensitivities or legal restrictions.
To understand how the FDA monitors food and beverage recalls, visit the FDA’s Recalls, Market Withdrawals, & Safety Alerts page.
Celsius and High Noon are separate brands, but both are now involved in a joint investigation alongside their shared packaging supplier to determine how the mix-up occurred and how future incidents can be prevented.
What Consumers Should Check: Lot Codes, Lid Colors, and Packaging
The recall specifically affects two High Noon production lots:
- L CCC 17JL25 14:00 to 23:59
- L CCC 18JL25 00:00 to 03:00
Consumers can find these codes printed on the top of the High Noon Beach Variety Pack box. Additionally, cans filled with vodka seltzer but labeled as CELSIUS® Astro Vibe Sparkling Blue Razz will have silver tops instead of the brand’s standard black lids.
Customers who may have purchased individual Celsius Astro Vibe cans should also inspect them for these lot codes:
- L CCB 02JL25 2:55 to L CCB 02JL25 3:11 (found on the bottom of the can)
For reference, visit the official recall notice at FDA.gov for images and detailed batch information.
If any affected product is found, consumers are advised not to consume the beverage and to contact High Noon Consumer Relations at [email protected] for refunds and disposal instructions.
Industry Impact: Labeling Standards and Brand Trust at Stake
This incident underscores growing concerns over quality control in third-party beverage packaging. As both energy drinks and hard seltzers grow in popularity, overlapping packaging processes introduce new risks that require better oversight.
High Noon, which became the top-selling U.S. spirits brand by volume in recent years, and Celsius, a rapidly growing energy drink brand favored by Gen Z and fitness enthusiasts, both depend on consumer trust for their brand image.
You can explore industry trends and safety standards via the Beverage Industry News site, which regularly covers packaging innovations and product recalls.
Although the FDA has confirmed there have been no health incidents so far, the potential for accidental alcohol consumption—especially among minors or people with health conditions—has raised the stakes for all parties involved. Consumer groups are now calling for stricter federal standards for shared packaging facilities, to prevent future mix-ups that could lead to serious consequences.
This mislabeling recall highlights the challenges facing today’s beverage industry, where fast growth, shared suppliers, and high-volume production can result in critical errors. For consumers, the most important takeaway is to double-check lot codes and lid colors, especially if purchasing Celsius Astro Vibe or High Noon products distributed in late July 2025.
To stay informed about future product recalls, visit the Consumer Product Safety Commission or sign up for alerts from the FDA.
