A milestone for the Puerto Rican superstar
Puerto Rican singer and rapper Bad Bunny has been announced as the headliner for the Super Bowl 60 halftime show, scheduled for February 8, 2026, in Santa Clara, California. The National Football League (NFL), Apple Music, and Roc Nation confirmed the news during the halftime of the game between the Green Bay Packers and Dallas Cowboys.
In an official statement, the artist highlighted that this performance goes beyond personal achievement, emphasizing its meaning for his culture, heritage, and the Latin community. He expressed that the opportunity reflects the efforts of those who paved the way before him.
Career achievements and cultural impact
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has become one of the most influential figures in urban and Latin music worldwide. The announcement follows his recent residency in Puerto Rico, which attracted about half a million attendees, and comes just before his scheduled participation in the season premiere of “Saturday Night Live.”
With three Grammy Awards and numerous international accolades, the 31-year-old performer continues to expand his global influence, reinforcing his role as a cultural icon and industry leader.
Choices regarding his world tour
Earlier this September, Bad Bunny shared that he chose not to schedule concerts in the 50 U.S. states as part of his current world tour. He explained that the decision was based on concerns about potential immigration enforcement actions at concert venues.
The upcoming Super Bowl halftime performance marks a historic milestone in his career, positioning him as one of the most prominent Latin artists to headline the world’s most-watched sports and entertainment event.
