A symbol with unexpected longevity
Perched atop Mount Lee, the Hollywood sign has become a cultural icon of the American entertainment industry. However, it was originally intended as a temporary advertisement for a real estate development called “Hollywoodland.” Erected in 1923, the sign consisted of 13 large letters made of wood and metal, each standing 45 feet tall, illuminated by nearly 4,000 lights.
Although it was only meant to stand for 18 months, the sign remained as Los Angeles grew. Over time, neglect and the Great Depression led to its decay. The sign also became associated with tragedy, most notably with the death of actress Peg Entwistle in 1932.
Restoration efforts and community involvement
In 1944, the land and the deteriorating sign were transferred to the city. Five years later, the “LAND” portion was removed, giving birth to the modern “HOLLYWOOD” sign. But by the 1970s, decades of damage and vandalism had left it in a dire state.
In 1978, the “Save the Sign” campaign was launched to rebuild the structure. Musician Alice Cooper was one of the first to donate, sponsoring the final “O” in honor of comedian Groucho Marx. Other celebrities and organizations followed, helping raise the $250,000 needed to build a new steel-reinforced version, capable of withstanding the harsh conditions of Mount Lee.
Reinventing the symbol
Over the years, the Hollywood sign has evolved beyond its physical structure. It has appeared in numerous films and has been altered to reflect sociopolitical moments, such as reading “HOLLYWeeD” in 1976 and 2017. Despite changes, the sign remains a symbol of aspiration and cinematic allure, bridging fantasy with cultural history.
